Rise is technology solutions provider that creates retail based technology solutions focussed at the retail industry segment. This identity encompasses all the elements that Rise has, or has envisioned or connects to. The identity starts with R---which is the rupee symbol---clearly suggesting its retail character. In the emblem the infinity symbol connotes the limitlessness of its being. How far can it look and advance. A human form can also be seen in the emblem. Add to all the trolley with wheels form, that points out to retail in a creative style. It’s minimalistic, yet complete.